About THE MIDI

THE MIDI is a global IP fashion collection store, renowned as a top-tier retail brand in China with a robust supply chain. Established in 2018, it has grown rapidly, with over 2,000 employees and 1,000+ global suppliers. THE MIDI has expanded to 22+ countries and opened more than 800 franchise stores worldwide. It is a leading commodity department store brand in the Middle East and aims to establish a global presence as a "fashion trend collection store."

Our Product Range

• Trendy Outfits: Fashion-forward clothing to keep up with the latest trends.

• Creative Homeware: Innovative and functional home goods for everyday living.

• Dolls & Toys: Fun and interactive toys for kids of all ages.

• Blind Box Playthings: Exciting collectible items with an element of surprise.

• Beauty Care: Affordable beauty products for everyday self-care.

• Cultural and Creative Series: A range of artistic and unique products.

• MIDI.Friends: Exclusive items for collectors and fans of the brand.

Franchise Terms and Costs

Franchise Fee

The franchise fee is non-refundable and grants authorization to use THE MIDI branding.

• Agent Franchise: Valid for 3 years.

• Master Franchise: Valid for 5 years.

Guaranteed Deposit

The deposit will be returned after the final product payment.

Store Layout and Construction

• Design: Free store layout design tailored to your location.

• Furniture: Must be purchased from MIDI.

• Construction: Costs for flooring, walls, lighting, and installations are the franchisee's responsibility.

Cashier Register System

Franchisees can use their own ERP system or purchase one from MIDI.

Purchase Price

Products are sold at a 40% discount off the Chinese retail price. Freight, insurance, customs clearance, and delivery costs are the franchisee's responsibility.

Comprehensive One-Stop Service System

We provide a full range of services to ensure your franchise's success:

• Marketing Analysis

• Location Confirmation

• Layout Designs

• Product Displays

• Team Building

• Grand Opening Support

Retail Store Product Management

Our system monitors key aspects during operations:

• The Store: Overall store management.

• The Goods: Inventory updates and quality checks.

• The Team: Staff training and performance monitoring.

• Sales Performance: Analysis of sales trends and strategies.

Retail Brand Authorizing Service

We ensure success with these five systems:

• Products System: A consistent supply of the latest products.

• Publicity System: Marketing support to attract customers.

• Training System: Comprehensive staff training programs.

• Supervision System: Regular audits to maintain quality.

• After-Sales Services System: Ongoing support for customer satisfaction.