MIDI Privacy Policy
Privacy Notice for Account Registration and Online Services
Last Updated: November 5, 2026
MIDI ("MIDI", "we", "us" or "our") respects your privacy and is committed to protecting the personal information that you provide to us. This Privacy Policy explains what personal information we collect when you visit or register an account on www.midiointernational.com and when you use the services available through it, how we use and share that information, how long we keep it, how we protect it, and the rights and choices available to you.
This Privacy Policy applies to the website operated by MIDI. and to the related online services, registration forms and communications through which we collect personal information (together, the "Services"). It does not apply to websites or services operated by third parties that we do not control.
By creating an account, submitting a registration form, placing an order or otherwise providing your personal information through the Services, you confirm that you have read and understood this Privacy Policy. Where applicable law requires your consent, we will ask for it separately at the point of collection, and you may withdraw it at any time.
This Privacy Policy applies whenever you create a customer account, complete a registration, enquiry or contact form, subscribe to our newsletters, place or manage an order, contact our customer service team, or otherwise interact with the Services. Some features of the Services may be subject to additional notices or terms, which we will present to you before those features are used.
When you register an account or complete a form on the Services, we ask you to provide the information necessary to create, verify and administer your account. Depending on the form you complete, this may include:
· Identity and contact details: your name, email address, mobile or telephone number and, where applicable, your country or region.
· Account credentials: your account email address, password and other authentication information used to access your account.
· Profile details you choose to provide: your date of birth, gender, preferred language and product or style preferences.
· Preferences and consents: your marketing preferences and the consents you give us, together with the time and manner in which you gave them.
· Communications: the content of your enquiries, requests, product reviews, complaints and other correspondence with us.
· Promotion entries: information you submit when you take part in a survey, competition, event or other promotion.
When you place an order or use features of your account, we collect information about the transaction so that we can fulfil your order, provide after-sales support and maintain accurate records:
· Order details: the products you purchase, order value, delivery address, billing address, delivery preferences, order status and order history.
· Transaction information: the payment method used, payment status, transaction identifiers, and refund or return records.
· Service records: your interactions with our customer service team, including online chat transcripts, emails and call records where permitted by applicable law.
We do not receive or store your full payment card number, card verification code or bank account credentials. Payments are processed by third-party payment providers, which provide us only with confirmation of payment and limited transaction details such as the payment method and the last four digits of the card used.
When you visit or use the Services, we and our service providers collect certain technical information automatically, including:
· Device and technical data: IP address, device type and identifier, operating system, browser type and version, screen resolution and language settings.
· Usage data: pages viewed, links clicked, time spent on pages, referring pages, search terms used on the Services and actions taken within your account.
· Approximate location: a general location derived from your IP address, used to determine the applicable store, currency, language and legal requirements.
· Log data: access times, error reports and security events recorded by our servers.
We use cookies and similar technologies to operate the Services, remember your settings and understand how the Services are used, as further described in Section 5.
We may receive personal information from other sources and combine it with information we already hold about you, including:
· Payment and fraud-prevention providers, which may share transaction confirmations and risk signals.
· Delivery and logistics partners, which share delivery status and, where relevant, confirmation of delivery.
· Social media and sign-in providers: if you register or sign in using a social media account, we receive the profile information you authorise that platform to share, such as your name, email address and profile picture.
· Advertising, analytics and marketing partners, which may provide information about your interactions with our campaigns and the effectiveness of our advertising.
· Business partners and public sources, where permitted by applicable law.
We do not intentionally collect sensitive personal information, such as information about your racial or ethnic origin, religious or philosophical beliefs, health, genetic or biometric data, sexual orientation or criminal records, and we ask that you do not include such information in your account or in your communications with us. If you voluntarily provide sensitive information, for example in a product review that mentions an allergy or skin reaction, we will process it only for the purpose for which you provided it and in accordance with applicable law.
We use the personal information we collect only for the purposes described in this Privacy Policy, or for purposes that are compatible with them and permitted by applicable law. The table below summarises the main purposes for which we process personal information, the categories of information involved and the legal basis on which we rely.
Purpose of Processing | Categories of Personal Information | Legal Basis |
Create, verify and administer your account, and enable you to sign in and manage your profile | Name, email address, telephone number, country or region, account credentials and profile details you choose to provide | Performance of a contract with you; your consent where required |
Process and fulfil orders, payments, deliveries, returns and refunds | Contact details, delivery and billing address, order and transaction details, payment status | Performance of a contract; legal obligation |
Provide customer service and respond to your enquiries, requests and complaints | Account and contact details, order history, the content of your communications with us | Performance of a contract; our legitimate interests in supporting customers |
Send you marketing communications, promotions and personalised offers, where permitted | Name, email address, telephone number, purchase history, preferences and marketing consents | Your consent; our legitimate interests (you may opt out at any time) |
Operate, secure and improve the Services, and prevent fraud, abuse and unauthorised access | Device and technical data, IP address, log data, cookie data, account activity | Our legitimate interests in protecting the Services and our customers; legal obligation |
Analyse website usage and measure the effectiveness of our campaigns | Cookie and analytics data, aggregated usage statistics, referring pages and campaign responses | Your consent where required; our legitimate interests in improving our Services |
Comply with legal, tax, accounting and regulatory obligations, and respond to lawful requests | Identity, contact, transaction and payment records | Legal obligation |
Table 1: Purposes of processing and legal bases
We may also use your information in an aggregated or de-identified form that does not identify you, for example to understand how customers use the Services, to plan product ranges and to improve our website and services.
Where applicable law requires us to identify a legal basis for processing your personal information, we rely on the following legal bases:
· Performance of a contract: processing necessary to create and administer your account, to fulfil your order and to provide the services you have requested.
· Consent: processing based on your consent, such as sending you marketing communications or placing non-essential cookies where consent is required.
· Legitimate interests: processing necessary for our legitimate interests or those of a third party, such as securing the Services, preventing fraud, improving our products and understanding how our Services are used, where those interests are not overridden by your rights and freedoms.
· Legal obligation: processing necessary to comply with legal, tax, accounting and regulatory requirements, or to respond to a lawful request from a public authority.
· Vital interests: processing necessary to protect your vital interests or those of another person, for example in an emergency.
Where we rely on legitimate interests, we balance our interests against your rights and expectations, and you may object to that processing as described in Section 7. Where we rely on your consent, you may withdraw it at any time; the withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
The Services use cookies and similar technologies such as pixels, local storage and software development kits. A cookie is a small text file that is placed on your device when you visit a website and that allows the website to recognise your device on later visits. We use the following categories of cookies:
· Strictly necessary cookies: required for the website to function, including keeping you signed in, maintaining your shopping bag, remembering your cookie choices and protecting the Services against fraud. These cookies cannot be switched off through our cookie banner.
· Functional cookies: remember your preferences, such as language, region, currency and display settings.
· Analytics cookies: help us understand how visitors reach and use the Services, which pages are viewed and which features are used, so that we can measure and improve performance. Information collected for this purpose is used in aggregated form.
· Advertising cookies: set by us or by our advertising partners to measure the effectiveness of our campaigns and, where permitted, to show you advertising that is relevant to your interests on other websites.
You can manage cookies through the settings of your browser and, where available, through the cookie preference centre on the Services. The help function of most browsers explains how to view stored cookies, how to block or delete them and how to receive a notification when a new cookie is set. Blocking or deleting cookies may affect the operation of the Services; for example, you may need to sign in again or re-enter your preferences on each visit. Where required by applicable law, we honour browser-based opt-out preference signals.
We do not sell your personal information, and we do not share it with third parties for their own marketing purposes unless you have consented. We share personal information only as described below and only to the extent necessary for the relevant purpose.
· Service providers: companies that perform functions on our behalf under written agreements, including payment processors, fraud-prevention providers, delivery and logistics partners, IT and cloud hosting providers, customer service and communication providers, marketing and analytics partners, and professional advisers such as auditors and lawyers. These providers may use your information only to perform the services they provide to us and are required to protect it.
· Group companies: our affiliates and subsidiaries, for the purposes described in this Privacy Policy and for internal administration, provided that they apply protections consistent with this Privacy Policy.
· Legal and regulatory disclosures: where we believe disclosure is necessary to comply with applicable law, a court order or a lawful request from a public authority; to enforce our terms and conditions; to protect the rights, property or safety of MIDI, our customers or others; or to detect and prevent fraud.
· Business transactions: in connection with a merger, acquisition, financing, reorganisation, sale of assets or a similar corporate transaction, in which case the recipient will be bound by this Privacy Policy or by a policy offering equivalent protection.
· With your direction or consent: for example where you ask us to share information with a third party, or where you choose to register or sign in through a social media platform.
Subject to applicable law, you may have the following rights in relation to your personal information:
· Access: to confirm whether we process your personal information and to obtain a copy of it.
· Correction: to have inaccurate or incomplete personal information corrected.
· Deletion: to ask us to delete personal information we no longer have a lawful reason to keep.
· Portability: to receive personal information you have provided to us in a structured, commonly used and machine-readable format, or to have it transmitted to another organisation where technically feasible.
· Objection and restriction: to object to processing based on our legitimate interests, or to ask us to restrict processing while a request is being considered.
· Withdrawal of consent: to withdraw any consent you have given, without affecting processing carried out before the withdrawal.
· Marketing opt-out: to stop receiving marketing communications from us.
· Cookie preferences: to manage cookies as described in Section 5.
To exercise any of these rights, please contact us using the details in Section 14. We will respond within the period required by applicable law and normally within 30 days. We may need to verify your identity before acting on a request, and we may ask you to provide information that matches the details held in your account. Where the law allows it, you may authorise another person to submit a request on your behalf.
You can review and update your account information and marketing preferences at any time by signing in to your account, and you can unsubscribe from marketing emails by using the unsubscribe link included in each email. We may still contact you about orders, account security, service announcements and other administrative matters, as these are not marketing communications.
If you are located in the European Economic Area, the United Kingdom or another jurisdiction with comparable data protection laws, you also have the right to lodge a complaint with your local supervisory authority. If you are a resident of a U.S. state that grants privacy rights, such as the right to know, delete, correct or opt out of certain processing, you may exercise those rights in the same way, and we will not discriminate against you for doing so.
We retain personal information for the period your account remains active and afterwards only for as long as is necessary for the purposes for which it was collected. This may include retaining information to fulfil orders, to provide warranty and after-sales support, to resolve disputes, to prevent fraud and abuse, and to comply with legal, tax and accounting requirements. Retention periods vary according to the type of information and the purpose for which it is held.
When personal information is no longer required, we delete it or render it anonymous in accordance with our retention procedures. Where deletion is not immediately possible, for example because information is held in backup systems, we isolate it from further processing and delete it when the relevant backup cycle completes.
We use technical, organisational and physical safeguards designed to protect personal information against accidental or unlawful loss, alteration, unauthorised disclosure and access. These safeguards include:
· Encryption of data in transit using industry-standard protocols such as Transport Layer Security (TLS).
· Access controls that limit access to personal information to personnel and service providers who need it to perform their duties, together with confidentiality obligations.
· Payment processing through providers that meet the Payment Card Industry Data Security Standard (PCI DSS).
· Monitoring, logging and periodic review of our systems and security practices.
· Contractual and organisational measures requiring service providers to protect personal information they handle on our behalf.
No method of transmission over the internet, and no method of electronic storage, is completely secure. If a security incident affecting your personal information occurs, we will notify you and the relevant authorities where required by applicable law.
MIDI operates internationally, and the personal information you provide through the Services may be transferred to, stored in and processed in countries other than the country in which you provided it, including countries in which our group companies, service providers and technical infrastructure are located. The data protection laws of those countries may differ from those of your country of residence and may not provide the same level of protection.
Where we transfer personal information across borders, we implement the safeguards required by applicable law, such as standard contractual clauses approved by the relevant authorities, binding corporate rules where applicable, or transfers to recipients located in jurisdictions recognised as providing an adequate level of protection. You may contact us for further information about the safeguards we use.
The Services are intended for adults. We do not knowingly collect personal information from children under 16, or from children below a higher age where the law of your country requires it. If you are below that age, please do not register an account or submit personal information to us without the involvement of a parent or guardian. Where a parent or guardian provides consent, we treat the child's account as an ordinary account subject to that consent.
If we learn that we have collected personal information from a child without the required consent, we will delete it promptly. If you believe that a child has provided us with personal information, please contact us using the details in Section 14.
The Services may contain links to websites, applications and social media platforms operated by third parties, and may allow you to interact with us through social features such as liking, following, sharing or commenting. If you use those features, information about you may be visible to others and may be collected by the relevant platform. We are not responsible for the privacy practices of third parties, and any information you provide to them is governed by their own privacy policies. We encourage you to review those policies before providing personal information.
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