THE MIDI. Grand Opening in the US: Trendy Aesthetics Sweep the North American Market

Recently, THE MIDI., a global IP-based collectible toy brand originating from China, officially opened its first store in the United States. This marks a significant step for the brand, which has cultivated a presence in 22 countries and regions worldwide, in the North American market, bringing a new immersive shopping experience to the local Gen Z. This is also a crucial step in the brand's global strategic layout following the signing of its US agency agreement in 2025.

The store continues THE MIDI.'s signature cool and trendy design style, using a cyberpunk theme. Blue and purple neon lights intertwine to create a futuristic space. The giant original IP "MIDI. Friends" installation at the entrance has become a focal point for photos, instantly attracting a large number of trend enthusiasts to stop and take pictures. Breaking away from traditional display models, the store is divided into themed areas such as blind box figurines, trendy toys and cultural and creative products, beauty and accessories, and stress-relieving home decor. Thousands of trendy items cover original IP merchandise, collaborative toys, and creative home decor, comprehensively meeting the interest-driven consumption needs of young consumers.

As a chain brand with over 800 stores, THE MIDI.'s first US store opening not only brought popular blind boxes and exclusive co-branded products, but also continued its brand philosophy of "good-looking, fun, and joyful." The opening event featured IP interactive experiences and exclusive member benefits; registered members enjoyed discounts on purchases. The trendy atmosphere and attentive service made the store an instant hit, becoming a new trendy hotspot in the local area.

From its strong breakthrough in the Saudi Arabian market to its successful expansion in Mexico, THE MIDI. has always focused on original IPs, earning accolades such as "Top 100 Brands in Guangdong's Chain Industry" thanks to its differentiated competitiveness. The opening of its first US store marks a new starting point for the brand's global expansion, allowing Chinese trendy aesthetics to go global and spark new ideas with North American trend culture. In the future, THE MIDI. will continue to cultivate the North American market, creating more creative and trendy lifestyle spaces for global consumers.