Setting Guangzhou Ablaze! THE MIDI - Lululing Blind Box Series 2 Exclusive Launch Concludes Successfully, the Trendy Toy Franchise Wave Arrives

On February 1, 2026, Guangzhou Anhua Hui was completely swept by a trendy toy craze! THE MIDI, a leading brand in China’s trendy toy franchising industry, joined hands with Lululing Blind Box Official to grandly host the exclusive launch event for Lululing Series 2 blind boxes. The venue was packed with an unprecedented buzz—hundreds of trendy toy enthusiasts, industry media, and aspiring entrepreneurs flocked here, with queues winding for dozens of meters. The air was filled with the interweaving sounds of photo-taking, cheers, and excited screams, as everyone gathered with immense enthusiasm to attend this highly anticipated trendy toy carnival and witness the stunning debut of Lululing Series 2 blind boxes.

As the core organizer of this launch event, THE MIDI has deeply rooted itself in the trendy toy track for years, with "trendy and fun life aesthetics" as its core. It has innovatively created the world’s first "IP Trendy Toy Interest Department Store". With strong brand strength, THE MIDI has officially obtained exclusive authorization for many top IPs such as Starry Bear and TNT, boasting over 4,000 SKUs covering a diverse range of categories including blind boxes, figurines, cultural and creative products, and trendy toy peripherals. Its store network has radiated many core regions at home and abroad, and it is expected that the number of global stores will strongly exceed 1,000 by the end of 2026. This in-depth collaboration with Lululing Blind Box Official is not only a key step for THE MIDI to expand its IP matrix and enrich its product ecosystem but also highlights the brand’s core influence in the trendy toy industry.

The most eye-catching part of the launch event was the stunning debut of Lululing Series 2 blind boxes themed "Awakening of All Things"! This series focuses on 1/8 scale BJD action figures, adopting the classic 6+1 configuration, including 6 regular models with both high appearance and quality such as Sky Bone Wolf and Cross Sakura, as well as the highly collectible secret model Red Eternal Night. Compared with the first series, the new products have achieved a comprehensive upgrade in body proportion and articulation. The costume craftsmanship is exquisitely carved with full details, and there are also exclusive benefits of limited-edition face plates and eye chips for the launch. As soon as it was unveiled, it set the venue on fire—the trial blind box area was always surrounded by enthusiasts, and many people queued repeatedly just to unlock their favorite models. Related topics quickly occupied the top of social media platforms, triggering a nationwide trendy toy check-in craze.

Behind this trendy toy carnival lies a new national franchising opportunity for THE MIDI! Relying on the scarce resources of this exclusive launch of Lululing Series 2 blind boxes, combined with its mature and complete brand operation system, THE MIDI has officially launched its national franchising layout, tailor-making a comprehensive franchise support system for entrepreneurs to escort their entrepreneurial journey: the professional team at the headquarters provides one-stop services including prime location selection, customized store decoration, and systematic operation training; relying on the group’s supply chain advantages, it ensures the stable supply of genuine IP products with monthly new releases, fundamentally reducing the inventory pressure on entrepreneurs; at the same time, it shares the brand’s global marketing resources to help franchise stores quickly gather popularity, achieve profit breakthroughs, and easily seize the hundreds-of-billions trendy toy market.

In an interview, a relevant person in charge of THE MIDI stated that this exclusive cooperation with Lululing Blind Box Official not only brings new collection and experience fun to the majority of trendy toy enthusiasts but also fully demonstrates the brand’s strong IP integration capabilities and industry discourse power. In the future, THE MIDI will continue to cooperate with more high-quality top IPs, constantly improve the franchise support system, and allow every entrepreneur to realize their entrepreneurial dreams by taking advantage of the trendy toy wave. At present, THE MIDI’s national franchising channels are fully open, and we sincerely invite entrepreneurial partners from all walks of life to join hands, tap into the hundreds-of-billions dividends of the trendy toy industry, and embark on a new journey of trendy toy entrepreneurship together!