THE MIDI.Embarking on a New Journey Together: Sailing with Passion Toward the Mountains and Seas

Dear colleagues of MIDI! The core reason why we have been able to gain a firm foothold and achieve sustained growth in the fierce competition is that we have chosen the path of long-termism focusing on interest-driven consumption. We do not chase fleeting trends or drift with the tide. Instead, we always focus on the interest needs of young people, devote ourselves to in-depth cultivation and make unremitting efforts. This path has become wider and wider because of our focus, and full of power because of our passion! Our mission is not only to sell products, but also to convey a positive and progressive attitude toward life and accompany the growth of young people. Our goal is not only to expand stores, but also to become a part of the lifestyle of the younger generation, integrating MIDI into their youth and passion. Our journey is to cross cultural barriers, connect online and offline channels, and enter the vast "mountains and seas" of young people's lives around the world! There may still be challenges ahead, but as long as we work together with one heart and one mind, there will be no difficulties we cannot overcome and no distances we cannot reach!

The dawn of the new year has already illuminated our journey! This dawn is not a cycle of years, but the prelude to a new journey. It carries our aspirations and embodies our responsibilities and missions! Looking back at 2025, we fought side by side and achieved growth, and every achievement is worth remembering. Looking forward to 2026, we are full of confidence and ready to go, and every goal needs to be achieved through hard work! On this occasion, I would like to extend my sincere gratitude and highest respect to all MIDI members: thank you for your dedication and pursuit of excellence at your posts, interpreting responsibility with professional perseverance; thank you for your fearlessness and courage to rise to challenges in the face of difficulties, driving the brand forward with your sweat; thank you for your trust and love for the brand, injecting momentum into development with your youthful passion! At the same time, I would like to express my heartfelt thanks to the families and friends of every employee. It is their understanding and support that allow us to fully devote ourselves to our work and pursue our dreams without worries!

A new year, a new journey, a new hope! Let us take "interest" as our sail, carrying the love and expectations of young people, and forge ahead courageously; take "users" as our anchor, adhering to the original aspiration and essence of business, and moving forward steadily; take "focus" as our oars, pooling the wisdom and strength of the team, and striving with all our might; take "perseverance" as our sword, breaking through obstacles and challenges on the way forward, and advancing courageously! Let us join hands, with firmer faith, fuller enthusiasm and more pragmatic work style, to jointly write a brand-new chapter for 2026, continue our glory in the interest-driven consumption track, and create new achievements in the journey across mountains and seas!

In 2026, in the name of interest, we keep the appointment with mountains and seas; with the power of unity, we build the realm of the future! Mission accomplished, future promising!