Grand Opening! THE MIDI. Opens Its 4th Store in UAE at Sharjah Central Mall in Sharjah

Sharjah, United Arab Emirates – July 22

THE MIDI., the leading interest-driven trendy toy multi-store brand operated by Youpinhui (Guangzhou) Commercial Management Co., Ltd., celebrates the grand opening of its 4th retail outlet in the United Arab Emirates, located at Sharjah Central Mall in Sharjah. This milestone marks another key step of the brand’s continuous expansion across the GCC market.

As Generation Z becomes the core consumer group in the Middle East, demand for pop culture collectibles, trendy toys and IP lifestyle merchandise keeps surging. Founded in 2018, THE MIDI. positions itself as a “User Interest Operator”. Different from single-category trendy toy retailers, THE MIDI. runs an IP-focused interest multi-function collection store, covering trendy figurines, blind boxes, ACG peripherals, cultural & creative goods, fashion accessories and beauty products with more than 2,500 diversified SKUs.

The new THE MIDI. store at Sharjah Central Mall features an attractive visual design tailored to local consumers. The bright storefront and well-organized display zones create an immersive shopping space. Customers can discover a wide range of globally popular IP collectibles,plus merchandise for other blockbuster characters.. The store also sets aside interactive photo areas, quickly becoming a new social media hotspot for young people in Sharjah.

After steady market verification with its first three outlets across the UAE, the launch of the 4th store further strengthens THE MIDI.’s local footprint. Leveraging a mature global supply chain and proven whole-store output operation system, the brand keeps connecting top global IP resources to satisfy the booming demand for pop culture consumption among GCC young shoppers.

Looking ahead, THE MIDI. will accelerate its layout throughout the Middle East, covering the UAE, Saudi Arabia, Kuwait and other Gulf countries. The brand continues to welcome qualified regional partners for global franchise cooperation, bringing the trendy interest retail concept to more cities across the MENA region.