Youpinhui (Guangzhou) Commercial Management Company Limited founded.

Ensured the VI &SI of the brand visualize, and initiated the brand proposition of "Creative Life Aesthetics" in the global retail industry.
The first flash store grand opened in the "Zuanhui" plaza in Panyu district of Guangzhou, China.

THE MIDI. Brand was founded.
THE MIDI. took the lead in putting forward the new positioning of "creative life aesthetics" in the Chinese market.
Launch a major brand strategy to create a global aesthetic designer platform.
And to comprehensively upgrade the brand positioning, product structure and store image.
Hong Kong, Philippines, Thailand, Malaysia...many stores were prepared to open, and spread all over the world.

The MIDI. merchandise stores opened in Philippine.

Initiated the product development strategy of "3 Series, 7 Scenarios, 10 Categories"

MIDI. logged in the global social media: Facebook, Instagram, LinkedIn, and YouTube
Three stores grand opened simultaneously in Panama.

MIDI. exhibited in the “Canton Fair”- the Phase 2, 125th China Import and Export fair exhibition-to be held in Guangzhou, China.

The MIDI. stores grand opened continuously in the Country of Mongolia and Mexico

THE MIDI. Began global expansion.
All over Asia, the Armenia, Bhutan and other multinational stores opened.
Enter Central and North America, Colombia, Chile, Canada multi-country grand opening.
Layout in the Middle East, include Saudi Arabia, Kuwait and other.
The Stores quickly opened in Middle Eastern countries.

The third franchise stores were opened in Mexico.

MIDI. upgraded the second-generation brand image to THE MIDI.
The brand positioning based on user needs, and the first launch of "Nice, Fun, Joy". The Innovative brand proposition is popular around the world.

MIDI. in 2022 More than ten franchise stores have been opened in Saudi Arabia.

MIDI. The Rashid Mall Jizan store opened in Saudi Arabia.
MIDI. The Galleria Mall opened in Saudi Arabia.

MIDI. In New Zealand, the first franchised store opened and was welcomed by local consumers.

THE MIDI. first global"theme scene style fashion collection department store" is grandly opened in Guangzhou, China.
THE MIDI."Tide to future”global brand strategy conference was held.
THE MIDl. Once again lead market and strive to create a miracle performance.
And was widely reported by the relevant media!

MIDI. The franchise store opened in Hamra mall, Saudi Arabia.
The Middle East market has made major breakthroughs. It quickly became a well-known brand in Saudi fashion collection department store.
In just 2 years, we have opened 25 stores in the best cities and best shopping malls in Saudi Arabia.
It is expected to open 35 stores by 2022. Developed into the first brand of fashion collection department store.
In Saudi Arabia and even the whole Middle East.

MIDI. Saudi franchise store, the Buraidah opened.

THE MIDI. In Saudi Arabia, many franchised department stores have been opened one after another. And THE MIDI. Jeddah Red Sea Store opened.

At the beginning of 2023, THE MIDI. Overseas market entered a stage of rapid development. With the Middle East market as the core, it quickly entered Kuwait, Qatar, Lebanon, Turkey, Egypt and other countries, and vigorously developed the US and African markets.
THE MIDI. Has rapidly replicated stores in overseas markets, especially in the Middle East, and continuously expanded the market scale. By the end of 2023, the company has opened 50 stores in Saudi Arabia, with an average single store area of more than 200 square meters.
THE MIDI. synchronizes with various countries and regional agents to innovate cooperation models, jointly develop the market, continuously improve the terminal standardized operation level, and achieve rapid and steady growth.

THE MIDI. Participated the 2024 Hong Kong Gifts & Premium Fair.
Signed Bahrain market and prepared the stores.

Signed the UAE market and prepared the stores.